Case Studies: Hospitality

The Carolina Inn:

The Carolina Inn, a AAA Four Diamond Award Hotel listed with the National Trust for Historic Preservation, wanted to further showcase their historic charm coupled with modern amenities such as their elegantly appointed guest accommodations, Mobil Four Star Award Winning dining, and their unrivaled meeting and banquet facilities. While they were very proud of their existing still photography, they felt the images only told part of their story.

Showcasing the hotel with 360° panoramic images allowed the hotel to sell itself. A comprehensive virtual tour of the hotel, built in 1924, allows guests to immerse themselves in the rich elegance of the guest rooms, parlors, and lobby. Meeting planners have access to practically every location to hold an event. Brides-to-be can get a realistic idea of their dream day well in advance. Expectations are delivered and The Carolina Inn's sales staff has a solid tool to utilize for both group sales and leisure guests.

Technipix also created the images to be displayed through a distribution network to all of The Carolina Inn's listings on major 3rd-party travel websites such as Travelocity.com, Expedia.com, and TripAdvisor.com. Consistent imaging across all web listings reinforces The Carolina Inn brand and positions the Hotel to take full advantage of key customer acquisition channels, while creating a higher perceived value and more bookings.